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COMINNO

Intro

COMINNO Design Studio is located in Beijing and specializes in industrial design, brand design, digital design, and spatial design. As a design company committed to innovation and quality, we focus on providing clients with unique and effective solutions. When I joined COMINNO, the studio was undergoing significant changes, bringing new opportunities and challenges. To better showcase the company's projects and strengths, we decided to create a new website. While maintaining simplicity, intuitiveness, and usability, we aimed to clearly convey our positioning and mission, remaining independent of changing trends. Through this new website, we hope not only to display our design achievements but also to help clients better understand our values and design philosophy, establishing COMINNO's unique image in the design industry.

What I did

Website Design, Illustration, Visual Identity

Year

2017

Process

Problems and Challenges

COMINNO Design Studio wants the design of the new website to stand the test of time and not become outdated easily. At the same time, the website needs to have a unique visual effect and effectively convey the studio’s brand concept. This means we need to find a balance in the design that reflects current design trends while maintaining long-lasting appeal.

Solution

I extracted several key elements from the studio’s logo and visual identity (VI) system. By deeply analyzing these elements, I explored their application and expression in design and considered their potential in the website’s visual presentation. During the exploration process, three important design concepts were identified: focus, abstract graphics, and minimalism. The final product, while maintaining a minimalist style, integrates and conveys the studio’s brand concept. The new website extensively uses circular and border-constructed visual effects, clearly conveying the studio’s design philosophy and core values, providing visitors with an intuitive and attractive browsing experience.

Outcome