Guangtai Website

Intro

Guangtai is the most comprehensive supplier of airport equipment globally, with business operations covering six modules: aircraft maintenance, ground services, air cargo, runway maintenance, fuel refueling, and cabin services. The company can provide all ground equipment for an aircraft, with a 100% market share in China and serving over fifty countries worldwide. To transform the company from a traditional manufacturing enterprise to a leading international brand in the industry, we undertook a new brand image upgrade.

In this Guangtai website project, we combined the forward-moving sensation of aircraft runways with traditional elements of bamboo slips. The overall style is concise and focuses on internationalization, and it plays a major role in the overall visual reshaping of the Guangtai brand.

What I did

Website Design, Animation, Branding

Year

2017

Process

To further enhance Guangtai’s international image, I designed a website using horizontal scrolling as the primary interaction method to reflect its unique texture. The website design emphasizes minimalism and uniform color tones and forms, focusing on displaying information and images while avoiding the excessive use of VI elements. The goal of the design is to create a timeless visual style unaffected by trends, highlighting Guangtai’s high quality.

In terms of visual effects, I used a lot of fade-in and fade-out animations with delay settings. These design techniques result in a smooth and refined user experience. Through this simple but exquisite way, I aim to provide users with a fresh and enduring visual reading experience while fully showcasing Guangtai’s excellence as a global airport equipment supplier and its leadership position in the industry.

Process

Outcome